The website, Wired for Story, based on the book of the same name, is one worth exploring. Yes, the author does have a link to sell her book, but offers "insights into unlocking the secrets of story to hook your readers from the very first sentence." A site worth digesting and I even have a link to her book, Wired For Story in my Writer's Emporium shop, which should tell you a bit about what I think of the book.
But, book or not, visit the site and read some of the articles - very helpful and interesting.
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